1. Introduction and Types of Logos
- Initial Meeting: Discuss the client's brand identity, vision, and specific needs for the logo.
- Presentation of Logo Types: Share a comprehensive guide with examples of different types of logos (e.g., wordmark, combination mark, emblem, etc.). Explain the characteristics and potential applications of each type.
2. Selection of Logo Type
- Client’s Selection: The client reviews the different types of logos and selects one format that best suits their brand identity and vision.
3. Initial Logo Designs
- Design Creation: Based on the selected logo type, create 1-2 initial logo designs. These designs should incorporate the client's branding elements and preferences discussed in the initial meeting.
- Presentation and Feedback: Present the designs to the client. Gather feedback to understand their preferences and any areas for improvement.
4. Additional Design (If Required)
- Client Decision: The client can either select one of the presented logos or request a third logo design with specific corrections or changes.
- Design of Third Logo (if requested): Create a third logo design incorporating the client’s feedback and corrections.
5. Revision Rounds
- Revision Process: Once a logo is selected (from the initial two or the third design), the client is entitled to request up to six rounds of corrections or adjustments.
- Iterative Feedback: After each round of revisions, present the updated logo to the client for approval or further changes.
6. Finalization and Delivery
- Final Approval: Once the client is satisfied with the logo after the revisions, confirm the final design.
- Delivery: Provide the final logo in various formats suitable for different uses. Include a brand style guide detailing logo usage, color palette, and typography.
7. Post-Delivery Support
- Minor Modification: Offer one minor modification or correction within 15 days of the final delivery, free of charge.
- Chargable Corrections Post 15 Days: Inform the client that any corrections or modifications requested after 15 days from the final delivery will be chargeable as per the nature of the changes.
8. Follow-Up and Closure
- Client Satisfaction: Ensure the client is fully satisfied with the final product.
- Closure: Conclude the project with the client's acknowledgment of the completion of the logo design process.
This flow ensures a client-centric approach, allowing ample opportunity for feedback and revisions, leading to a final logo that aligns well with the client's expectations and brand identity.